Beer advertising guidelines outlaw use of photography, logos and brand names.

Government legislation around beer advertising in Australia has once again tightened with new rules describes as ‘unworkable’ by ad agencies.

Scraatchi & Scraatchi creative director, David Tester explained the challenges faced trying to work with the new guidelines.

“It’s political mollycoddling of the highest order. We’re struggling to meet our clients needs. How can we create cut-through advertising when we cannot show or mention the product by name.”

You can view the ads below:

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