The print campaign by Sydney agency BFM, show’s stories by ants who have had their families destroyed by causal joggers and marathon runners.
‘Ants can’t speak loud enough so we have to give them a voice to try and stop the needless slaughter of whole colonies.’ – stated Anna Phallas from PETA.
‘Whole colonies can be decimated by so called ‘fun runs’ and charity races. The biggest threat to the ants comes during the Sydney City to Surf run. As many as 30,000 ants will lose their lives in that single event’
The poster campaign has a targeted media spend behind it, seeing the posters line popular joggers routes.