Bizarre promotion offers smokers the chance to ‘die happy’.
“The insight behind the promotion is clearly tapping into older smokers who are fully aware of the health implications of smoking cigarettes. In fact almost all of these older smokers know they will die younger and have less money than non-smokers.” Said a spokesperson.
“Winning a fully paid for funeral for up to 20 guests, felt like the perfect sales promotion.”
The campaign has been causing controversy in both the media and advertising sector.