Tobacco giant William Morriss criticisised over win a funeral promotion.

Bizarre promotion offers smokers the chance to ‘die happy’.

“The insight behind the promotion is clearly tapping into older smokers who are fully aware of the health implications of smoking cigarettes. In fact almost all of these older smokers know they will die younger and have less money than non-smokers.” Said a spokesperson.

“Winning a fully paid for funeral for up to 20 guests, felt like the perfect sales promotion.”

The campaign has been causing controversy in both the media and advertising sector.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s