In a recent announcement the official Olympic Committee have trademarked the use of circles, the colours blue, black, red, yellow and green. Going even further, the word RIO and the date itself – ‘2016’ are also outlawed. This is wreaking havoc for the world’s brands.
Brands that are not the official sponsors of the games will not be allowed to legally use circles or colours in their communication during the Olympic period. A global task force has already removed the word RIO from International Airports as well as removing all the iconography stating it is too close to the symbols of the little sporty people symbols known at the Olympics, in turn adding to passenger delays, and a confusing lack of signage.
Brands with circles in their logos are also struggling with the harsh new ruling.
However, the court of appeals are favouring the Olympics.
The biggest knock on effect will be the ruling that no other brands can communicate in colour during the entire month of August.
Today fashion trend prediction agency, So Tomorrow, has published key trends likely to take off in 2016 amongst fashion labels and retailers.
“Get ready for the year of negativity. The negativity story will be strong this year as a backlash to brands embodying positivity and upbeat slogans and looks. Big brands will throw away the aspiration and replace with an intolerable amount of self loathing and inner hate messaging. Depression and worthlessness will be the ultimate expression of self as the fashion year unfolds. Wealth and the celebration of having more things than the next person will continue as a mega trend amongst Asian consumers but will take a much darker theme this season” – Feletia Vanhoodlestorm, So Tomorrow. #trends #fashion #2016
Tech start-upz Meerkatz have just launched a new design of their logo after throwing a party estimated to be valued at $14M USD. Their new video streaming app integrates directly to your Twatter feed and pushes outward LIVE video action of literally anything you can think of. So far people have been Meerkatzing themselves ironing, filling out crosswords and crowdsourcing the answers and other such extreme activities.
At time of writing Meerkatz founders were still reportedly missing after Meerkatzing themselves spunking more than $14M USD in venture capital funding on a lavish party with real #Meerkats and #otters.
The first brand work on behalf of giant US video on demand service, NitFlux was launched today via Dingo5 and social meedja agency, #WeAreSomething. The US giants service message of ‘Yesterday’s TV, Tomorrow’ has been localised to appeal to the kiwi audience.
You can find out more and get a T-shirt bro > http://www.nitflux.co.nz/wanna-shirt-bro/
Today I learnt nothing. Literally nothing. There wasn’t a single piece of new information that entered my whisky riddled brain.
Some guy said some things out loud, I don’t remember. I’m so lost. I don’t even think I’m in the conference any more. I went to a shop which sold candles, I thought it was a pop up experience store for a brand.
I’m so fucking lost.
Someone gave me this sticker…
Grumpy Cat has been rumoured to have been checked into cat rehab after the cat apparently went on an ‘epic bender’ according to it’s owner.
Grumpy Cat has been touring the USA on a marketing and promotional junket to launch his new movie, Grumpy Cat. The cat’s owner has seen the spot light on grumpy cat intensify after photos of the cat engaged in a group sex orgy with stray cats were published by New York cat blogger, David Meowie. Grumpy cat was tested positively for cocaine recently and has a history of hard drinking.
The cats latest escapade saw him not returning for several days in Austin Texas SXSW film festival.
After launching the multiple Grand Prix winning high tech wristband – Fuelband will be discontinuing the WankBand. Wearers of the current WankBand, affectionately known as wankers, have been told via a press conference today that the WankBand will no longer be supported. The WankBand revolutionised the art of masturbation by gamifying it. It is reported at this time that agency R/AG will not be affected by the announcement but are no longer working on the products extensive range of cock rings due to launch later this year.
The WankBand has raised money for several charities with wankers donating their efforts via an online WankBank account which converts physical strokes into cents.